Brand new website launch for PARCO Marina Bay who returns to Singapore with exciting new concepts. The new store opened in March at Millenia Walk, conveniently located near the Promenade MRT Station on the Circle Line.

A modern, clean, simple site was designed in mind to allow ease of reading for info-seeking users. The first wave of the launch started with a flash splash page to announce the opening of the mall in March. A count down banner to the opening day was created and prelaunch events were broadcasted on the page to keep shoppers in the loop. The splash page was subsequently replaced by the website with complete information of the mall. Users are greeted with a main rotating banner to highlight upcoming promotions or important events upon entering the homepage.

The site is developed with full CMS customisation. It is important for PARCO to keep the website up-to-date, refreshing with promotions and news. Hence, the website was equipped with a full Content Management System to add, edit and remove contents with great ease. Fully customised floor guide and news components were developed to support the updating of shop information and promotions easily. Customised module was also developed for PARCO next NEXT, a program to groom aspiring designers. The profile of designers can be easily updated and cross link to respective shop information through the CMS.

Visit the website: http://www.parco.com.sg